The Finance department manages Q4’s money. The business functions within our finance department include planning, organizing, auditing, accounting for (Accounts Payable/Receivable) and controlling our company's finances. The finance department also produces the company's financial statements.

The Marketing Department plays a vital role in promoting Q4’s business and mission. It serves as the face of our company, coordinating and producing all materials representing the business. It is within Marketing’s scope to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents our company with a favourable image.

Creative Services is responsible for establishing and upholding Q4’s overall brand, By supporting Marketing and Product, Creative Services maintains a unified brand experience.

Our Support team is the hub of all service-related requests. They coordinate and manage website maintenance updates and escalations to our technical teams, and work closely with Investor Relations Leads (IRLs) in order to provide best in class customer service.

The Product Design team at Q4 is responsible for the process of creating and maintaining the User Experience and User Interface of the products to be sold to Q4 customers.

Quality assurance comprises administrative and procedural activities implemented in a quality system so that requirements and goals for a product, service or activity will be fulfilled. It is the systematic measurement, comparison with a standard, monitoring of processes and an associated feedback loop that confers error prevention.

The IT Department is responsible for providing the infrastructure for automation. It implements the governance for the use of network and operating systems and supports all Q4 products and end users, providing resolution to all IT requests by continually innovating and improving Q4’s support processes. All IT support (laptops, printers, software, permission requests or other IT related issues), can be accessed via our Helpdesk, using our Jira ticketing system.

The IR Success Platform (IRSP) team is tasked with providing valuable services to Q4 customers. The team performs insightful analysis, creates useful content, and serves as a strategic partner as the client evolves their IR program. The deliverables range from targeting or perception studies, to presentations for corporate boards, to process redesign of tedious or inefficient activities.

Each IRSP squad is focused on a client list. That squad consists of three team members;

• An IR Partner, who identifies customer pain points, develops customer specific solutions that leverage Q4’s suite of technology, and serves as a strategic advisor on subjects ranging from Investor Days to shareholder activism.
• An IR Manager, who executes the strategy, creates content, performs analysis, and offers helpful suggestions to clients on ways to increase value and streamline workflow.
• An IR lead, who is responsible for the communications elements of the customer engagement, including the IR website, executing earnings calls and webcasts, and other important strategic events.

The surveillance and intelligence division at Q4 acts as an extension of publicly traded investor relations teams, primarily serving as their capital markets partner by keeping them apprised on noteworthy equity and shareholder activity and best practices for shareholder engagement, shareholder targeting and investor relations.

The Sales Operations department at Q4 implements / manages processes, enablement and reporting for the Sales, BDR & Sales Leadership teams, and owns the Deal Desk for the entire organization.The department is a vital hub within the company and works with all departments to deliver on our strategic goal of scaling our revenue engine through participation in various projects.

Having a strong sales team is crucial to the success of Q4 because the sales organization is responsible for making sales, growing our business through the acquisition of new customers and retaining existing customers. Ultimately, the most important function of our sales team is maintaining relationships with our customers.

Our Activation team supports our customers in launching best practice Investor Relations websites which seamlessly fits within the company’s corporate brand; building a website that supports the IRO’s earnings events and strategy for their investor audience.

Investor Relations Leads, or IRLs, at Q4 are primarily responsible for ensuring website and webcasting clients experience stress-free quarterly Earnings. To achieve this, IRLs work in lockstep with the Events and Web Support teams to facilitate our clients' success. Building strong relationships, providing platform/process training and helping solve problems are other key deliverables. Lastly, IRLs work closely with the Sales team to uncover opportunities for their clients to leverage additional Q4 products or tools to further elevate their IR programs.

The People & Culture team supports employees across the business, maximizing employee value through talent acquisition, employee onboarding, talent management, total rewards, employee experience & culture, and internal communications, all while driving business results.

The Product Development Team uses software development languages and tools to write, edit, maintain, and test computer software. Software Developers follow the software development lifecycle to plan, design, build, test, and deploy software applications, ranging from websites and mobile applications to web applications. In addition to creating new software, Software Developers improve and maintain the working order of existing software.

The Events team serves as the driver of Q4’s client-facing webcasting & conferencing service. Producing over 1 300 events per year, we help ensure our clients receive the necessary requirements and guidance needed to successfully execute any type of digital IR event – whether it be a quarterly earnings call or on-site investor day conference. As part of the communications department, we work very closely with the Support and Client Success teams to drive best in-house service and solutions for our clients.

The Project Management Office is a key support to our business ecosystem. It provides an organizational snapshot of projects underway, ensuring project metrics, goals and pathways are aligned to Q4's vision and strategic priorities. The PMO implements standardized practices and supports for project delivery (big or small) and provides the opportunity to build on lessons learned and previous project successes to make the best use of our time, resources and expertise. It is within the PMO's scope to gather requirements, track project activities, implement change planning, tackle risks/issues, navigate stakeholder communications, ensure knowledge transfer and provide recommendations for future project success.

The Content Acquisition team maintains and expands Q4’s database of buy-side contact data. We focus on ensuring the accuracy of detailed and individualized contact records which support the enhanced search functionalities and targeting products we offer our clients.

The Business Operations department is a recent addition to Q4. Its mandate is to create efficiencies and scalability across the business, evolving and growing as needs demand. Current priorities are streamlining Q4's internal tech stack, integrating and aligning data within systems and conveying the end to end customer journey cross-functionally. Our Sales Operations team also rolls up into this department.

The Vendor Management function is a business discipline focusing on the initiation and maintenance of effective relationships with vendors, who provide products and services to Q4. This function enables the monitoring of costs, driving vendor service excellence and mitigating organizational risks to gain increased value from Q4 vendors throughout the contract lifecycle. For an understanding of Q4's vendor management please see this slide deck. For more information, please email vendormanagement@q4inc.com